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Brand benefits

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About the brand

Derek Jeter and UNTUCKit Founder Chris Riccobono have joined forces with American Ballet Theatre Principal Dancer Misty Copeland to introduce Greatness Wins: athleticwear for the modern athlete. Greatness Wins has a simple vision: to create the next great athletic brand, tailored to the needs of the athlete. Born from a desire for higher quality, great fitting athletic wear that wasn't seen in the market, Greatness Wins engineered a curated collection of premium performance apparel, powered by SportFit.

Brand benefits

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What members can expect

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